IDEAS & INSIGHTS

AKA INTERSTING INFO

THE PSYCHOLOGY OF CHOICE

"There are two types of people in this world, or at least in my New York City neighborhood: Those who get bagels from David’s, and those who get bagels from Bagel Boss."

THE FUTURE OF SOCIAL

"Social media has never been more influential, but getting updates in front of users has never been more challenging."

MARKETING TO GEN X

"Gen Z could be the toughest, most demanding and skeptical audience marketers have yet to encounter"

DOES YOUR COMPANY NEED A CEO OF GETTING SHIT DONE

It’s important to distinguish between good systems and bad systems. Good systems make things easier. Bad systems do exactly the opposite. They make everyone’s lives harder. The problem is that bad systems often end up in a kind of corporate Bermuda Triangle — no one really monitors them; worse, one is empowered to change them when the need arises.

Washington, DC, USA

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